The Daily What

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• Marketing Campaign of the Day
• Olympic Hopefuls of the Day
• Ikea Expansion of the Day
• Lunchtime Links
• Rap Collaboration of the Day
• From the Archives of the Day
• Kickass Kickstarter of the Day
• Street Art of the Day
• Hangover Cure of the Day
• Housing Crisis Explainer of the Day

Marketing Campaign of the Day Posted: 09 Apr 2012 01:01 PM PDT Hidden Valley has big plans for its flagship ranch dressing: The company has re-branded it “Hidden Valley for Everything” with the hope that it will become America’s top condiment. But to get there, it will have to beat out mayonnaise, salsa, and ketchup. Best of luck, Hidden Valley. [theweek] Tagged: Marketing Campaign, ranch

Olympic Hopefuls of the Day Posted: 09 Apr 2012 12:48 PM PDT The improbable story of the Iraqi national rowing team and its quest to qualify for London, as told by French filmmakers, is one of triumph over much more than a Tigris River once riddled with bodies. The newest episodes of Bagdad Galère have been released over the past few days. [nyt] Tagged: documentary, iraq, London 2012, rowers

Ikea Expansion of the Day Posted: 09 Apr 2012 12:45 PM PDT In a natural next step for the Swedish furniture giant, Ikea is building its own town, in East London. The neighborhood, called Strand East, will feature 1,200 homes and apartments in the Scandinavian style, and all will be rentals. Says Harald Müller, the head of Ikea’s real estate arm: “We’re just securing our money long-term –- and of course creating more profits at the end.” [buzzfeed / globeandmail] Tagged: ikea

Lunchtime Links Posted: 09 Apr 2012 12:20 PM PDT Today on The Daily What Geek: Broken: Record for world’s most complex Rube Goldberg machine Elsewhere on the Internets: Banned: Nobel laureate Günter Grass, from Israel Upgraded: Duchess of Cornwall Camilla’s title, to Dame Grand Cross Mistaken: Neo-Nazis, for a civil rights group Denied: A grand jury in the Trayvon Martin case Lunchtime Leisure: Let’s Protest! Lunchtime List: 7 Worst Hairstyles Ever Seen on Film Tagged: Lunchtime Links

Rap Collaboration of the Day Posted: 09 Apr 2012 11:30 AM PDT In a nod to Facebook’s acquisition of Instagram, we give you this gem of Tupac, MC Hammer, and Snoop Dogg, shared by Hammer via his profile on the popular photo-sharing app. Pretty legit. [hypervocal]

From the Archives of the Day Posted: 09 Apr 2012 10:40 AM PDT In 1906, Ota Benga, a member of the Mbuti pygmy tribe, was displayed at the Bronx Zoo’s Monkey House alongside an orangutan. “Exhibited each afternoon during September,” read the sign outside his enclosure. Benga, who spoke no English, was convinced to rush the bars of his cage and bare his teeth at visitors. Soon, the zoo was attracting 40,000 visitors a day; they laughed and jeered at him. After a threat of legal action by a group of black clergymen, Benga was released. He committed suicide by shooting himself with a pistol in 1916. [mentalfloss] Tagged: Bronx Zoo, From The Archives

Kickass Kickstarter of the Day Posted: 09 Apr 2012 10:09 AM PDT Their neighborhood has one of the highest crime rates in Brooklyn, but it’s been transformed by a group of guys whose flex dancing “channels the grittiness of East New York into choreographed violence.” Filmmakers have followed the dancers for more than two years and have shot more than 275 hours of film. Now, their documentary, Flex Is Kings, is a mere three days and $3,428 from becoming reality. [thanks, sarah!]

Street Art of the Day Posted: 09 Apr 2012 08:23 AM PDT Russian street artist Nikita Nomerz gives new life to lethargic structures. See the rest here. [buzzfeed] Tagged: Street Art

Hangover Cure of the Day Posted: 09 Apr 2012 08:07 AM PDT Las Vegas, possibly the hangover capital of the world, is now home to Hangover Heaven, a bus tour that offers a 45-minute intravenous hydration and vitamin treatment for $150. According to the website, everything is FDA approved. The website also warns: “Our buses can work magic, but they cannot bring you back from the dead.” [gizmodo] Tagged: bus tour, hangover

Housing Crisis Explainer of the Day Posted: 09 Apr 2012 07:46 AM PDT Behold “The Great American Foreclosure Song,” a synopsis of the housing crisis masquerading as a music video. Smarter than you’d think. [propublica] Tagged: Foreclosure, Music Video

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